Intelligence Module
Build the case for people analytics.
In two weeks, with the evidence to back it.
You know your function needs investment. The evidence sits in the heads of your HRBPs, recruiters, finance partners, and the operators who feel the absence every week. Ikona runs the structured discovery that turns that scattered evidence into an executive-ready Business Case, a Discovery Report, and a Stakeholder Map you own.
Your situation
You need evidence before you can fund.
01
The evidence is scattered across the organization
It lives with HRBPs, recruiting, rewards, HRIS, finance, and the business. Distributed across the people who feel the absence of decision-grade workforce data every week. None of it is written down. None of it is queryable.
02
Your team is too close to make the case
They are inside the function. Building the evidence yourself is a project you do not have time for, and one your team cannot run without losing the credibility distance the case requires.
03
Expectations exceed what the setup can fund
A people analytics leader is hired or appointed, inherits a fragmented data environment, and faces expectations that cannot be met without meaningful investment in tooling, talent, and operating model. This engagement closes that gap.
How the engagement runs
Capture, structure, activate.
The same methodology Ikona uses for full enterprise diagnostics, calibrated to a focused two- to three-week window. Three phases that produce a single disciplined output.
Align
- Two-hour kickoff and stakeholder selection working session with the Ikona founding team
- Confirmed cohort: 10, 15, or 20 stakeholders representing the diverse business recipients of value
- Draft introduction email and a clear engagement timeline
- Direct introductions handed off to Ikona, after which we handle scheduling with each stakeholder
Capture & Structure
- 60-minute structured one-to-one interviews. We do not run group sessions; the format is a deliberate methodological choice
- Each interview recorded with consent, transcribed, fact-extracted, and processed through the Ikona five-layer knowledge architecture
- Custom interview instrument generated for each conversation, informed by who the person is and what every prior interview has established
- Founders participate in synthesis and selected high-stakes interviews
Activate
- Two-hour findings and business case working session, where we shape the framing, audience-specific cuts, and financial case live with you
- People Analytics Business Case ready for CHRO, CFO, board, or investment committee review
- Discovery Report and Stakeholder Map delivered as durable working documents you own
- Final deliverables refined and delivered within two business days of the working session
What you walk away with
Three client-owned artifacts, with no usage restrictions.
2-3 wks
From kickoff to final deliverables. Designed for compressed executive timelines instead of a six-month consulting calendar
10-20
Structured one-to-one stakeholder interviews calibrated to firm size, surfacing cross-function evidence
4 hrs
Direct working time with the Ikona founding team across two two-hour sessions; one founder executive briefing added at Large tier
12 mo
Working horizon for the Discovery Report. A durable evidence base your team can return to as new questions emerge
The Ikona method
The Business Case is built from your evidence, not from a template. That is what makes it defensible to the room you have to walk into.
Engagement tiers
Same instrument, calibrated to firm size.
Three artifacts are delivered at every tier: a Business Case, a Discovery Report, and a Stakeholder Map you own. Interview count, founder time, and synthesis depth scale with the size of your organization.
| Engagement | Lite 2 weeks · Under 5,000 employees | Mid-sized 2 weeks · 5,000 – 10,000 employees | Most chosen Enterprise 3 weeks · 10,000+ employees |
|---|---|---|---|
| Scope | |||
| Calendar duration | 2 weeks | 2 weeks | 3 weeks |
| Stakeholder interviews | 10 | 15 | 20 |
| Optional add-on interviews | |||
| Deliverables | |||
| People Analytics Business Case | |||
| Discovery Report | |||
| Stakeholder Map | |||
| Platform Fit Assessment | |||
| One-page CHRO executive briefing | — | — | |
| Founder involvement | |||
| Founder working sessions | 2 hours | 4 hours | 4 hours |
| Founder participation in selected high-stakes interviews | — | ||
| Founder executive market briefing (1 hour) | — | — | |
| Discuss Lite | Discuss Mid-sized | Discuss Enterprise | |
Engagements run remote, with on-site working sessions on request. For very large multinationals where 20 interviews would be a starting point rather than a full diagnostic, we recommend the full Ikona Systems Diagnostic as a follow-on, with these interviews counted toward that work. Investment is confirmed during the 30-minute fit call.
Who is in the room
Senior practitioners, on the work with you.
The same operators who built and ran people analytics functions at the companies your peers benchmark against now run yours. Engagements are founder-led from kickoff to delivery, supported by a senior research team, and there is no consultant rotation between the discovery and the deliverable.
Every engagement opens with a 30-minute fit call so you can confirm tier, cohort, and timing.
Book the fit call →- IO
Ian O’Keefe
Founder & CEO
Amazon · JPMorgan Chase · Google · American Express
- BV
Bennet Voorhees
Co-Founder & CTO
Expedia · Amazon · Merck
- RR
Richard Rosenow
Co-Founder & CPO
Facebook · Uber · Nike · HR Tech 100
Why Ikona
Discovery is the work, not the scaffolding around it.
Senior practitioners on every engagement
Our engagement leads are former Heads of People Analytics from Amazon, Google, Nike, Meta, and Expedia. We have built and funded these functions ourselves, and we bring that experience to your engagement instead of learning the domain on your dime.
Methodology that compounds
Every interview is processed through a five-layer knowledge architecture (raw, transcribed, cleaned, fact-extracted, anonymized). The output is a structured knowledge asset your team can query for the next twelve months, not a slide deck cobbled together from notes.
Category-level platform clarity
The Business Case includes a Platform Fit Assessment that treats modern people analytics platforms as a category and names credible options. The case is built to be defensible to anyone you present it to, regardless of which platform you ultimately select.
A 30-minute call to confirm fit.
We will walk through the engagement, answer the questions you would expect to have, and confirm tier and timing. If we proceed, kickoff happens within two weeks of signing.
Start the conversation